By John Pham Advertisement has been apart of everyday life since 1836. There are multiple kinds of advertisement photo, poster, video, news, etc. However, there are also different strategies of advertisement and methods for them. For example, false advertising that completely lies about their product, there's subliminal which hides and shows you secret messages to lure you, and then there's deceptive advertising which really hooks people in. deceptive advertising is when a company makes their product more appealing using photos and persuasive voices. An example of deceptive advertising is mainly in your fast food restaurants like McDonald's, Wendy's, and Subway. There are various methods for different foods like for burgers from in and out they use angles and carefully place ingredients to make photos like Wendy's they also adjust lighting and do whatever is possible. A junior by the name of Brandon said:
“It makes me feel really lied. They should at least make their food look more real or make it up to that standard. It's like being cat fished. I feel the same about subway. So they should have a disclaimer about how it really looks” For places like Bonchon, which is not a fast food place but an actual restaurant, their staple seems to be their chicken which is highly advertised. Their chicken seems to be a reflection of their advertisements unlike fast food restaurants but even real restaurants have their flaws. A junior Andrew Lim and Eric Mok said: “That actually looks pretty close and it looks really good some could say it makes good on it promise” In all, deceptive advertisement can really make you hungry for their product even making lots of people like in Eric Mok Words said: “Why are you showing me this? Are you trying to make me hungry? Do you have food on you right now?”
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By Matthew Valenzuela-Serrano Is it too hot or too cold? Or both?
During the year you’ll hear students complain about the temperature. It can be cold and someone will say, “It’s too cold, I miss summer,” but that same student may also say, “It’s too hot, I miss winter.” Since Independence is in the Bay Area, we never experience snow or hard rain. If anything, we have great weather all year round, yet we’re still unhappy. Why is that so? Every year the East Coast gets hit with snow storms and hurricanes, the midwest gets some hurricanes and tornadoes, and the west coast is either on fire or always having an earthquake, but we rarely experience bad weather that other regions do here in the bay. Junior Josh Pastores said, “The weather is all over the place. I think it was too hot for too long and the fires at the end of Autumn kinda ruined a lot of things for everyone in San Jose.” Many teachers leave their doors open during the day and some even leave the AC on. So it would seem that quite a few teachers are not as bothered by the weather as the students are. In the end, ask yourself, are you spoiled? There are cities right now getting snow, while we get rain and sunshine. By Lucile Gonzales Let's be real, IHS has a littering problem. Students walk around carelessly throwing
their trash on the floor or when failing to make a shot into the garbage, they leave it wherever it lands. The campus is fairly big, thus the issue of littering is very substantial. When asking janitor Miko Angeles if he was surprised at the amount of trash he sees around the school he responded, “Uh no I mean I've been there so, I mean, I went to highschool too and ya know it's just human nature”. Angeles also said depending on how much trash, its takes about one to one and a half hours to clean up. It’s quite baffling and saddening to think of littering as “human nature” even though its hurting our earth as well as the humans and animals that live on it. The littering situation occurring throughout the Independence school corridors is also affecting our classrooms, as sometimes students carelessly leave food lying on classroom floor during lunch. “ When students leave food and spilled drinks lying around, it attracts ants and roaches,that could potentially cause a health hazard”, Guadalupe Alvarez, Spanish teacher at Independence says. Picking up and cleaning up after one’s self is an easy task, there are trash cans all over the school so there really is no excuse to throw garbage on the ground. Students should be more considerate of the people who pick up their trash and the animals who are harmed by it. Not to mention when students throw their cigarette butts on the ground, which is not only harmful to animals, but to your body. |